POP JOY

POP JOY x Future Smile Charitable Foundation

On May 8, 2026, World Smile Day, POP JOY partnered with the Future Smile Charitable Foundation, joining forces with ByteDance Public Welfare, Weibo Charity, and Bilibili Charity, to launch the annual "Our we Smile" public welfare campaign. The initiative was showcased across four major shopping destinations in Beijing (Chaoyang Hopson One, Chaoyang JOY CITY, LIVAT Center, and R&F Plaza) through large digital screens to raise public awareness. From May 8 to May 17, POP JOY introduced a nationwide in-store donation program, pledging RMB 1 from every purchase to support children from underprivileged families affected by cleft lip and palate, helping fund corrective surgeries and post-operative rehabilitation care. Through small acts of kindness, we aim to help bring back real smiles.

Guest Store Manager Lands in Shenzhen — POP JOY's New Release Sparks a Wave of Passion-Driven Shopping

On May 1, 2026, POP JOY's original IP Monster Cupa released its new CUPA Mini Plush Pendant with an exclusive offline launch at the Shenzhen Uniwalk Qianhai store. The event also featured special guest influencer Yang Gengjun as "Store Manager for a Day," creating an interactive fan experience. This new product launch, combined with the "Store Manager for a Day" initiative, taps directly into the growing trends of interest-driven and emotion-led consumption, further strengthening POP JOY's brand presence in the next-generation consumer market.

Grand Opening of POP JOY's East China Flagship — A Forest-Inspired Designer Toy Space Debuts at Nanjing Deji Plaza

On May 1, 2026, POP JOY officially opened its first East China flagship store at Deji Plaza in Nanjing. Centered around the concept of a "forest-inspired collectible space", the store blends luxury retail aesthetics with designer toy culture, creating a nature-infused, immersive environment that offers both trend appeal and a sense of calm. This milestone marks a new step in POP JOY's expansion into high-end commercial destinations. Positioned as a "designer toy haven in the heart of the urban forest", the store serves as POP JOY's signature introduction to collectors and fans across East China.

POP JOY Opens Its First National Flagship in Shenzhen — "Trend Awakens at Uniwalk" Ignites New Consumer Energy

On April 10, 2026, designer toy brand POP JOY officially launched its first national flagship store at Shenzhen Uniwalk Qianhai. Centered around the theme of "warmth", the space is designed as a cozy, plush-filled environment that offers a sense of comfort and emotional connection. Choosing Shenzhen for its debut flagship marks a key milestone in POP JOY's expansion within the domestic retail market. By resonating with the emotional values of designer toy enthusiasts, POP JOY aims to create a dynamic, lifestyle-driven retail concept that blends trend culture with refined living.

POP JOY Makes a Major Splash at Shenzhen Toy & Hobby China, Opening a New Chapter in Trend Culture

The 38th International Toy & Hobby (Shenzhen) China successfully concluded after a three-day run from April 9 to 11, 2026. POP JOY made a strong exhibition debut, showcasing popular IPs including Monster Cupa and Cloobi. Among the highlights, Monster Cupa's "Twin Universe" Series Blind Box was honored with the annual Best Vinyl Plush Toy award at the Toy & Hobby China. Driven by craftsmanship and creativity, POP JOY will continue to elevate the designer toy experience by blending innovative products with immersive retail environments, delivering engaging, multi-sensory moments for fans and collectors alike.

POP JOY x Guangzhou House of Hope Services

On February 10, 2026, POP JOY partnered with the Guangzhou House of Hope Services to deliver cooking oil, rice, and other daily supplies to children and their parents who have traveled long distances to Guangzhou for medical treatment and are staying at Guangzhou House of Hope Services. POP JOY also gifted them its self-developed toy boxes and plush dolls, along our warmest blessings for the new year. May the little warriors get well soon!

Grand Opening of the First Store in Indonesia. POP JOY Debuts at DP Mall Semarang

On January 31, 2026, the designer toy and entertainment brand POP JOY officially opened its first store in Indonesia at DP Mall Semarang, marking the brand's formal entry into the Indonesian market. On the opening day, renowned Indonesian celebrity Gabriel Prince made a special appearance to show his support, generating widespread attention and attracting coverage from numerous local media outlets. This new store opening not only highlights POP JOY's expansion in overseas markets, but also brings Indonesian citizens a brand-new shopping space that integrates designer toys, collectibles, and interactive entertainment.

POP JOY Brand Debuts at Vietnam IBTE, Unleashes the Charm of Adorable and Fun Designer Toys

On December 20, 2025, POP JOY's three-day participation in the IBTE Vietnam International Toy & Baby Products Exhibition concluded with a resounding success, capturing the attention of numerous international distributors and injecting new momentum into POP JOY's expansion into the international market.

POP JOY x Smiling Angel Animal Care Center

On August 8, 2025, the POP JOY brand and the Smiling Angel Animal Care Center launched a heartwarming collaboration named the "Trendy & Loving Healing Project" at Guangzhou Diwang Plaza. With the slogan "Adopt, Don't Shop", they set up an adoption wall for stray animals. POP JOY also donated 132kg of pet food to the Smiling Angel Animal Care Center, working together to protect stray animals and ensure all furry friends feel love and warmth.

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