On February 10, 2026, POP JOY partnered with the Guangzhou House of Hope Services to deliver cooking oil, rice, and other daily supplies to children and their parents who have traveled long distances to Guangzhou for medical treatment and are staying at Guangzhou House of Hope Services. POP JOY also gifted them its self-developed toy boxes and plush dolls, along our warmest blessings for the new year. May the little warriors get well soon!
On January 31, 2026, the designer toy and entertainment brand POP JOY officially opened its first store in Indonesia at DP Mall Semarang, marking the brand's formal entry into the Indonesian market. On the opening day, renowned Indonesian celebrity Gabriel Prince made a special appearance to show his support, generating widespread attention and attracting coverage from numerous local media outlets. This new store opening not only highlights POP JOY's expansion in overseas markets, but also brings Indonesian citizens a brand-new shopping space that integrates designer toys, collectibles, and interactive entertainment.
On December 20, 2025, POP JOY's three-day participation in the IBTE Vietnam International Toy & Baby Products Exhibition concluded with a resounding success, capturing the attention of numerous international distributors and injecting new momentum into POP JOY's expansion into the international market.
On August 8, 2025, the POP JOY brand and the Smiling Angel Animal Care Center launched a heartwarming collaboration named the "Trendy & Loving Healing Project" at Guangzhou Diwang Plaza. With the slogan "Adopt, Don't Shop", they set up an adoption wall for stray animals. POP JOY also donated 132kg of pet food to the Smiling Angel Animal Care Center, working together to protect stray animals and ensure all furry friends feel love and warmth.