ABOUT US
POP JOY centers on Trend × Joy,
creating trend products, cross‑category collaborations and immersive experiences for trend lovers around the world. We respond to emotional needs like comfort, self‑expression and social belonging, and turn trend culture into everyday, accessible moments of joy through original IP, inventive formats and global channels.
IP INTRODUCTION
Monster Cupa is an adorable little monster with the superpower to absorb external energy and alter his appearance. He is taken to a bizarre alien universe, embarking on a journey of planetary exploration. Through continuous discovery, he conveys the healing power of brave growth.
Five fluffy spirits, each with their own look and personality. Their mission? To heal humans in their own unique ways and create a warm, cozy utopia for everyone.
Rumi Forest is a mystical realm where small creatures reside at the intersection of the sea of humanity's collective subconscious and the starlight of emotions. They live just like ordinary humans, where each small creature has its own unique personality traits. They use kindness, wisdom, companionship,and enthusiasm to face various emotional factors of humans, allowing these emotional factors to return to the human subconscious in a more positive and beautiful state.
The cheese-loving Cheesy Bunny encounters the big-eared Blulu Mouse, portraying the daily love-hate anticsof a bickering couple.
Gigi + ChaCha = Double the joy! With whimsical designs and joyful interactions, embark on the quirky adventure of the Chirpy Parrots.
A happy little pig born on the eve of a holiday. Optimistic, kind, and self-loving, they firmly believe that no matter what happens, the one always standing behind you is your own tail!
The three adorable and heartwarming protagonists make comfort food during their journey, help others, and meet different communities, allowing the audience to feel the power of companionship, understanding, and growth through a story.
A group of little cuties hiding in the daily lives of humans. Tiny and plain, they guard their happiness in their own small ways, bringing healing and warmth to the world.
She was originally a goldfish, yet from the moment of her birth she chose the “wrong direction”—growing a pair of legs and stepping onto land, striding through the streets as if on a runway, turning the unreasonable into the unquestionable. For her, convention is not a boundary, merely an outdated version of aesthetics. She was not born to fit the world, but to change it.
A bubbly little rabbit full of energy and curiosity. Loves surfing the web for the latest toy drops, always chasing new trends, with a head full of tiny daydreams.
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