POPJOY, with "trend and joy" as its core values, spans original IP incubation, hit product development, cross-industry collaborations, and global retail, creating a living and breathing trendy ecosystem.
With disruptive creativity and ultimate craftsmanship quality, we create original IPs that bear the marks of our times, resonate with communities, and continuously refresh themselves.
Through our localized teams across 18 countries and 100+ distribution platforms, we seamlessly connect online and offline channels.Our themed stores are located in prime commercial districts across China, North America, Europe, Japan, South Korea, and Southeast Asia, while unmanned vending machines and cross-industry collaborations bring trends into everyday life.
Through creativity and craftsmanship, POPJOY transforms trends into an accessible source of joy.
We focus on creating original IP that reflects the spirit of the times, resonates with communities, and keeps evolving with new energy.
With resources from worldwide branches, we build both online and offline channels. Localized teams operate in 18 countries and regions, and we maintain long-term partnerships with over 100 distribution and promotion platforms.
Leveraging our strong overseas expansion capabilities, we’ve opened themed stores in prime locations across China, North America, Europe, Japan, Korea, and Southeast Asia, creating a truly global brand presence.
From vending machines to cross-industry collaborations and co-branded projects, we bring our products into everyday life, connecting with consumers in fresh, engaging ways.