At the heart of POP JOY are trend and happiness, uniting original IP creation, trend-driven product design and development,
cross-industry collaborations, and a worldwide retail presence.
At the heart of POP JOY are trend and happiness, uniting original IP creation, trend-driven product design and development, cross-industry collaborations, and a worldwide retail presence.
We focus on creating original IP that reflects the spirit of the times, resonates with communities, and keeps evolving with new energy.
With resources from worldwide branches, we build both online and offline channels. Localized teams operate in 18 countries and regions, and we maintain long-term partnerships with over 100 distribution and promotion platforms.
Leveraging our strong overseas expansion capabilities, we’ve opened themed stores in prime locations across China, North America, Europe, Japan, Korea, and Southeast Asia, creating a truly global brand presence.
From vending machines to cross-industry collaborations and co-branded projects, we bring our products into everyday life, connecting with consumers in fresh, engaging ways.