POP JOY, with "trend and joy" as its core values, spans original IP incubation, hit product development, cross-industry collaborations, and global retail, creating a living and breathing trendy ecosystem.
With disruptive creativity and ultimate craftsmanship quality, we create original IPs that bear the marks of our times, resonate with communities, and continuously refresh themselves.
Through our localized teams across multiple countries and global distribution platforms, we seamlessly connect online and offline channels. Our themed stores will be located in prime commercial districts across China, North America, Europe, Japan, South Korea, and Southeast Asia, while unmanned vending machines and cross-industry collaborations bring trends into everyday life.
Through creativity and craftsmanship, POP JOY transforms trends into an accessible source of joy.
Leveraging the expertise of top game creation teams and collectible designers, we are creating original collectible toy IPs designed for a global audience.
With resources from worldwide branches, we build both online and offline channels. Our localized teams operate in multiple countries and regions, and we maintain long-term partnerships with over several global distribution and promotion platforms.
Leveraging our strong overseas expansion capabilities, we will open themed stores in prime locations across China, North America, Europe, Japan, Korea, and Southeast Asia, creating a truly global brand presence.
From vending machines to cross-industry collaborations and co-branded projects, we bring our products into everyday life, connecting with consumers in fresh, engaging ways.